Took a 200-unit new-build from 0% to 73% leased in six months with an AI leasing assistant handling all inbound communications and a dedicated human closer ensuring every lead got a response in under two minutes.

The Challenge

Panoramic finished development on The Northside, a roughly 200-unit furnished apartment building in Berkeley, and needed to go from zero to stabilized occupancy with minimal concessions. The property had no leasing infrastructure and no way to handle the volume of inbound inquiries that a lease-up of this scale would generate across phone, text, and email.

The Solution

Wayline deployed an AI leasing assistant that handled all inbound communications across phone, text, and email, answering questions, qualifying leads, and scheduling tours around the clock. For leads that needed human judgment or a personal touch, a dedicated bilingual leasing manager named Bruno coordinated 24/7 follow-ups to ensure every prospect received a response within a 2-minute SLA. Wayline also generated AI-driven content, SEO-optimized marketing pages, social media posts, and recurring blog content to drive top-of-funnel awareness, with a chat widget, virtual tour booking, and multilingual support in English, Spanish, and Mandarin embedded on the property site.

The Results

Over six months, The Northside went from 0% to approximately 73% leased with minimal promotions and concessions. The AI handled the majority of inbound leasing communications instantly while Bruno stepped in for high-touch follow-ups and escalations, creating a seamless experience for prospects. The lease-up pace was driven by instant response times and content-generated leads rather than heavy discounting.

Deliverables

Dedicated Leasing Manager

Bruno, the dedicated bilingual leasing manager assigned to The Northside, handling 24/7 escalations and high-touch follow-ups with a sub-2-minute response SLA.