Took a brand-new building from zero AI visibility to 61% across ChatGPT, Gemini, Claude, and Perplexity within seven days of launch while employer-targeted landing pages drove hundreds of leads.

The Challenge

Cabrio Management had just taken over Packard Row, a newly completed 72-unit luxury building in Ann Arbor with zero digital footprint. There was no content, no search presence, and no visibility in any AI search platform. The property needed to reach young professionals and post-graduate students while competing against established complexes already ranking for common apartment-search queries.

The Solution

Wayline generated 30 employer-targeted landing pages, each focused on a specific local institution including University of Michigan, Michigan Medicine, Google Ann Arbor, Domino's HQ, U-M Ross School of Business, and U-M College of Engineering, along with neighborhood content and property pages. On the AEO side, Wayline optimized structured data and content specifically for ChatGPT, Gemini, Claude, and Perplexity, driving Packard Row from zero exposure to prominent placement in AI search results. All phone, text, and email communications were managed through Wayline.

The Results

Within seven days of launch, Packard Row reached 61% average AI visibility across all four major platforms: ChatGPT at 71%, Claude at 63%, Perplexity at 58%, and Gemini at 52%. The property attracted 3,412 visitors with 37 qualified leads and 19 conversions in the first seven days. Top visitor sources mapped directly to target employers, including University of Michigan, Michigan Medicine, Domino's HQ, U-M Engineering, and Google Ann Arbor. Packard Row went from zero digital presence to a 9.4 rating in ChatGPT with rich cards showing amenities, photos, and neighborhood dining.

Deliverables

Wayline Dashboard

Real-time Wayline dashboard showing 3,412 total visitors, 30 active landing pages, 61% AI visibility score, and employer-targeted landing page performance across U-M, Michigan Medicine, Google, and more.

AI Search Results

Packard Row appearing in ChatGPT search results with a 9.4 rating, showing rich cards with building photos, amenity breakdowns, and neighborhood food and dining maps.